Life Insurance: Do It for Love

//Life Insurance: Do It for Love

Life Insurance: Do It for Love

by Jeff Nevison

by Jeff Nevison

Life Insurance – The term itself is somewhat of a verbal irony. I insure my life so that if I die, others may benefit. The Bible says, “There is no greater love than to lay down one’s life for one’s friends.” To most, love is about feelings, passion, intimacy, fulfillment and sacrifice. According to an online dictionary, “Love is the greatest gift God ever gave to man.” Love is giving without any thought of getting. God created love and initiated a love relationship with us even before we loved Him. He extends His kindness even when we are undeserving of His love. Love can only be understood from the actions it prompts. Love compels us to give so that we alleviate the suffering of others. When we love, instead of seeking to fulfill our own emotional and physical needs, we humbly and willingly give of ourselves. Love is eternally faithful.

Life insurance is about love and has been a critical part of the love story for many. Life insurance is about those you love that will still be here when you aren’t. It is a gift of financial security that you can leave so that your loved ones can continue to live out the dreams that you shared and helped to foster. Dreams that when fulfilled will cause the ones you loved to look through tears and say ‘Thank you! We did it’! Thank you for making our dreams come true! Thank you for loving me!

I recently read the following at

Because he loved me,
He did the dishes,
Rubbed my feet,
Surprised me with tulips,
Took me to musicals even though he didn’t like them,
Carried my bags while I did the shopping,
Held my hand.

He died of cancer four years ago.

Because he loved me,
I can stay in our home.
I can be here for our children.
I can afford to pay for their college education.
I can worry about the other things in life besides money.

He still loves me. And he still shows it.

Life Insurance. You do it for Love.

Jeff Nevison is the co-owner/managing agent of Mountain Lakes Insurance.

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